Every question you might have. Answered.

A website review is a professional opinion. A marketing analysis is a strategic recommendation. CORXIT is a scored evaluation against 40 documented behavioral criteria, each producing a binary yes or no based on a directly observable condition. The criterion decides whether something passes or fails — not the evaluator's judgment, background, or preferences. Two different evaluators applying the Standard to the same materials produce the same score. That's not how professional reviews or agency analyses work. CORXIT is also not a strategy — it's a diagnostic. It tells you exactly what's failing and what to change. What you do with that information is your decision.

Every deliverable is listed on the Invert page: your Score and Grade, a breakdown across all six stages of the customer decision path, every documented failure written in plain language with the specific correction needed, rewritten copy ready to hand to a developer or implement yourself, wireframes where the layout needs to change, and a complete SEO, technical, grammar, and AI search evaluation. Every correction is prioritized by impact, so you know what to fix first without interpreting anything.

Anyone you choose. The document is written in plain language with no industry jargon. A business owner who's never worked with a designer, agency, or SEO consultant can read every word and understand every correction. You can hand the complete package to your web developer, your designer, your sign shop, or use it yourself.

Yes. CORXIT Invert covers every customer-facing material you own — your homepage, service or product pages, contact and conversion pages, listings, and any physical material like signage or a menu — all against the same 40-criteria standard. One evaluation, one correction, everything included.

A service, delivered by real people applying a documented instrument — not automated software output. The standard is fixed and repeatable, but a human evaluator applies it to your specific materials every time.

AI tools may assist with parts of the process, but every finding is verified against the literal, written criteria before delivery — the same verification discipline applied to any tool or evaluator, since a confident-sounding output isn't the same thing as a correct one.

The 40 criteria apply to any customer-facing material, regardless of category. Some criteria may not apply to your specific business and get marked accordingly — excluded from your score, not guessed at.

No, and we won't claim otherwise. CORXIT measures structural quality — whether your materials are built to a documented behavioral standard. It does not and cannot measure or guarantee actual revenue, since that depends on factors no evaluation of your materials alone can see. Anyone claiming to guarantee revenue from a website correction is telling you something they can't actually know.

No. SEO is about being found. CORXIT is about what happens once you are found — whether the person who arrives actually gets what they need fast enough to act. Several of the 40 criteria touch on search and AI discoverability, but the core of the standard is behavioral, not ranking-focused.

No. The standard governs structure and behavioral mechanics — where information sits, whether a claim is specific, whether a fact is present. It doesn't dictate tone. Corrected copy is written to match how your business actually talks, not a generic template voice.

Text, WhatsApp, or email us a photo, PDF, or link of what you want us to look at — your website, menu, sign, or anything else. Include a quick answer to a few questions about your business, listed on our contact page. A real person reviews it, usually within minutes to hours, and confirms whether we can help. If so, we'll walk you through your options and the 48-hour delivery clock starts once you confirm.

Delivery is guaranteed within 48 hours of payment confirmation. Weekends included. Holidays included. The clock does not stop for business hours. Miss that window for any reason, and 50% comes back to you automatically before you ask — and the evaluation is still delivered in full.

No. CORXIT evaluates what a potential customer sees from the outside — exactly what any visitor to your website or your physical location would see. We don't need login credentials, analytics access, or backend access to any system. If you can view it as a customer, we can evaluate it.

We review every submission before accepting payment. If your materials aren't evaluable — for example, a website that's entirely under construction with no accessible pages — we'll tell you before sending a payment link. We won't charge you for an evaluation we can't complete at the full standard.

A live URL, a screenshot, a PDF, or a photo of physical material like signage or a menu. Some criteria can't be verified from a screenshot alone — we'll tell you exactly which, and mark those "not verifiable by this method" rather than guess.

No. Send what you have, as it is right now. Part of what we're evaluating is the current, real state of your materials — not a cleaned-up version.

Yes. Tell us everything you want evaluated up front — website, listings, signage, a menu — and it's scoped and priced as one engagement.

A trained evaluator applying the documented 40-criteria instrument, criterion by criterion, with evidence cited for every pass or fail. Every completed evaluation goes through a mandatory verification pass before delivery, checking each passed criterion against its literal written requirement.

You implement the corrections — yourself, or through a developer or designer using the RFQ Document and Hiring Guide included in your package. CORXIT doesn't require any further engagement after delivery.

Regrade is already included in every Invert package — the corrected version is scored again, using the same standard, to confirm it now passes. If you make further changes well beyond that regrade, a new evaluation can be arranged separately.

That's your decision to make. Every correction is prioritized by impact, so you can choose to implement the highest-impact items first if you don't do everything at once.

See our Pricing page for the current rate. It's a single payment with no subscription, no ongoing fees, and no retainer. You pay once and own everything delivered, permanently.

Two things. Miss our 48-hour delivery window, and 50% comes back automatically, before you ask. Miss anything promised in your package, and we complete it — immediately, at no cost. We put the risk where it belongs. On us.

Once the evaluation is complete and delivered, there's no refund for a change of mind — the work has been done. If you have a concern before ordering, call us first at 954-367-9274. We'd rather answer your questions before you pay than deal with dissatisfaction after.

That question is exactly why the Revenue Reality System exists. Buy it standalone first, before committing to a full correction, and prove the problem to yourself — you start measuring where your leads come from, get a baseline, and see the documented difference after implementation. Come back within 90 days to buy CORXIT Invert, and what you paid for Revenue Reality is credited back — it becomes free. Buy Invert directly, and Revenue Reality is included at no extra cost from the start.

No. The launch price includes everything listed on the Invert page. Spider Web Content is the only genuinely separate, custom-quoted add-on, and it's clearly labeled as optional, not bundled by default.

Because the underlying research has already been done — by the 34 masters the standard is built on, over decades. CORXIT applies proven principles rather than testing new ones on your traffic. That's what makes a fixed, low price and a 48-hour turnaround possible.

Not currently. Payment is a single transaction, confirmed before the 48-hour delivery clock starts.

The 48-hour delivery clock starts the moment payment is confirmed. If your complete package isn't delivered within that window, 50% of what you paid is returned automatically — you don't need to request it or make a case for it.

No. Once you've paid, your price is locked, regardless of any future change to the standard price.

Applicable taxes, if any, are confirmed at the time of payment, based on your location.

It's ready to use as delivered. Every copy failure produces real replacement copy — an actual rewritten headline, sentence, or section your developer can drop in directly. It's not a suggestion. You don't need to interpret it or hire a copywriter to implement it.

Structural diagrams showing the corrected layout of a page element or section — not visual designs, not pixel-perfect mockups. Clear enough for a developer or designer to implement the corrected structure without interpretation. Wireframes are only included where layout structure is the source of the failure.

Yes. Every correction is delivered with the highest-impact failures listed first. You don't need to prioritize or interpret the findings to know what to fix first.

Yes. The document is yours to use however you choose. Many clients hand it directly to their developer with one instruction: implement the corrections in priority order. No briefing call required.

A single document containing every deliverable — score, corrections, copy, wireframes, RFQ, hiring guide, and every technical and SEO item — assembled so nothing is scattered across separate files.

Yes, permanently, with no licensing restriction and no ongoing fee. It's yours to use, edit, or hand to anyone you choose.

No. The package includes placement instructions and the behavioral reasoning for images, not the images themselves. Real photography of your actual business is always stronger than stock — the package tells you where and why, not what stock file to use.

Yes. Structured data, meta tags, and technical items are delivered as ready-to-implement code and files, not descriptions of what should exist.

English. If your customer-facing materials are in another language, tell us at submission and we'll confirm whether we can evaluate accurately in that language before accepting payment.

Most websites lead with a story and bury the facts a customer actually needs. Invert flips that order — the front door puts what you do, what it costs, where you are, when you're open, why to trust you, and what to do next right in front of the customer, usually within one to two scrolls on a phone. Everything else — your projects, reviews, menu, videos, full details — is still there, one click away. Nothing gets deleted. We just stop making people hunt for it.

No. This is not a smaller website. Everything you currently have — every page, every piece of proof — can still exist. Invert changes the order information appears in, not how much of it exists.

Yes. The specific facts that go on your front door depend on your business, but the underlying method — put decision-relevant information first, remove what gets in the way, make everything else one click away — applies to any business, any category, anywhere.

48 hours from payment confirmation, same as every CORXIT delivery. Miss that window, and 50% comes back automatically — before you ask.

Yes — included free with Invert. So is our GBP/NAP correction tool.

Invert is new. We believe leading with facts instead of persuasion works better for any business people already recognize on sight, and we're testing that claim in the field before charging full price for it. The launch rate reflects that this is early, not that the standard behind it is any different.

They can copy the idea of putting facts first. What's harder to copy is which facts, in what order, for your specific category — that decision is built from a documented standard, refined against real results over time, not guessed at from looking at your site.

Then that explanation is exactly what goes on your front door, ahead of the self-select options — the standard accounts for the difference between a category a visitor already understands and one that needs introducing first.

Yes, but the facts that go up front change. A high-stakes decision needs credentials and trust signals closer to the entry point than a low-stakes one does. The structure stays the same; what fills it is tuned to how much scrutiny your category actually gets.

No. It's built to feel familiar in shape — a real, current-looking site — while being unusually dense with the facts a visitor actually came for. The goal isn't novelty for its own sake, it's recognition and speed.

No. It becomes the front door at your existing domain. Your SEO strategy and any dedicated ad landing pages continue operating as they do now, unless you choose otherwise.

The standard build installs the front door as the primary entry point at your existing address, not a secondary page — that's what the research supports. Talk to us if you have a specific reason to want it configured differently.

A campaign landing page is disposable and single-purpose. The front door is the permanent entry point to your entire digital presence — not built for one offer, built to last.

A 40-criteria behavioral and machine-legibility evaluation framework built on published research and field-tested practice from 34 named masters — 25 peer-reviewed researchers across cognitive psychology, behavioral economics, and usability science, plus 9 practitioners whose frameworks have shaped market behavior for decades. Every criterion traces to documented research or field-tested practice, clearly labeled as one or the other. It was built out of direct experience watching the gap between traffic and money stay invisible to every professional a business hires. The Standard is deliberately designed so the criterion decides whether something passes or fails — never the evaluator's personal judgment.

Every criterion is a binary yes or no based on a directly observable condition, verifiable in ten seconds or fewer. There's no subjectivity in the scoring. Either the phone number is visible above the fold or it isn't. The criterion decides — not the evaluator. This is the Zero Interpretation Standard: same materials, same evaluator, same score, every time.

Stages 1 through 5 are frozen — no changes without real-world disagreement data across many audits and a genuine, repeated weakness. Stage 6, machine legibility for AI and voice discovery, is reviewed every six months, since that landscape changes faster than the rest.

25 peer-reviewed researchers — including Kahneman, Cialdini, Tversky, Simon, and Sunstein — and 9 field-tested practitioners, including Ogilvy, Ries, Trout, and Schwartz. Full names and their specific contribution to the standard are listed on The Science page.

A researcher criterion traces to published, peer-reviewed academic research. A practitioner criterion traces to a named, credited framework that's been field-tested for decades in real commercial use. Every criterion is labeled as one or the other — nothing is presented as peer-reviewed science that isn't.

The individual behavioral mechanisms the standard is built on are established, peer-reviewed science. Whether assembling them into one applied standard produces better outcomes than conventional web design is a genuine, ongoing question — we say so honestly rather than claim proof we don't have.

A checklist is usually a list of best practices with no stated source. Every one of CORXIT's 40 criteria traces to a specific, named researcher or practitioner, cited, so you can verify the claim behind each one instead of taking it on faith.

Yes. Invert evaluates whatever exists. A business with no live website yet still receives a complete evaluation of what it does have.

Yes. Proof-specific criteria — documented outcomes, verified reviews — are noted as pre-launch conditions rather than standard failures. Often the most valuable evaluation a business can receive is before launch, when every finding is an opportunity rather than a problem that's already cost customers.

Yes. The evaluation assesses what customers see — the website and physical presence — not the confidential work the business performs.

Yes. Each location's materials can be evaluated individually, or a representative sample can be scoped — talk to us about your specific structure before submitting.

Yes. The standard evaluates decision-relevant information regardless of whether the "customer" is a paying client, a donor, or a member.

Yes, to the extent your materials are visible and under your control. Some criteria may not apply if the platform itself controls the layout — those get marked accordingly, not scored against something you can't change.

Tell us at submission. Required regulatory or legal disclosures are treated as fixed constraints the correction has to work within, not something the standard overrides.

Yes. Anyone with a customer-facing digital or physical presence — a business, a solo practitioner, a creator — can be evaluated against the same standard.

CORXIT™ is based in Fort Lauderdale, Florida. Our address is 11352 West State Road 84 #11, Fort Lauderdale, FL 33325. We're available by phone at 954-367-9274, by text at the same number, and by the contact form on this site. We evaluate businesses in every geography, every industry, and every size.

Yes. We evaluate customer-facing materials in any geography where they're accessible to us. The behavioral conversion criteria don't change by geography — a homepage that fails the five-second pattern-recognition test fails it whether the business is in Fort Lauderdale or Cork.

CORXIT is a one-time evaluation. It's not a consulting engagement and doesn't require an ongoing relationship. We don't offer retainers or monthly services at this time.

A marketing agency executes strategy on materials that already exist. CORXIT evaluates whether those materials are behaviorally built to win the customer's decision before any strategy begins. These aren't competing services — they're sequential ones. Many clients hand their CORXIT results to their existing agency as the brief for the next engagement.

Conversion rate optimization is a real, legitimate discipline — but it works by testing changes against your own live traffic until a pattern emerges: version A versus version B, run for weeks or months, until enough visitors have seen each one to know which actually performs better. That takes massive traffic and a real budget, which is exactly why it's built for large companies, not a single-location business. A local plumber or dry cleaner will never get enough visitors to run that kind of test in a lifetime.

CORXIT doesn't test on your traffic at all. It applies principles that have already been proven — repeatedly, at scale, by the masters our 40 criteria are built on — so the testing has effectively already been done, on millions of people, over decades. That's what makes it possible to deliver the same caliber of insight a large company pays a CRO firm tens of thousands of dollars and months to produce, for a fixed, one-time price under $600, in 48 hours, for a business of any size.

The name describes what the Standard actually does. COR is the core — the structural, foundational elements every evaluation is built on. X stands for any business, any industry — the Standard doesn't change based on what you sell. IT is everything a customer sees: any digital or physical material, evaluated the same way. It traces back to the same behavioral research and conversion science the Standard itself is built on — not a name chosen after the fact, but a description of the system.

No. CORXIT is not currently franchised or licensed to third parties. All evaluations are performed directly.

Real, de-identified findings from actual evaluations are published on the Real Findings page — specific failures named, specific corrections shown, nothing invented.

Every criterion cites a named source on The Science page. If a claim can't be traced to a cited source, we don't make it — that discipline applies to how we talk about ourselves, not just to your evaluation.

See our Privacy Policy for the full detail. In short: your submitted materials are used only to complete your evaluation.

Call or text 954-367-9274, or use the contact page. A real person responds — not an automated ticket queue.

Call, text, WhatsApp, or email us at 954-367-9274 or info@corxit.com. If it's a question worth asking, it's worth adding here for the next person who has it too.

Several of the 40 criteria overlap with accessibility best practice — alt text, clear navigation, readable structure. CORXIT is not a formal ADA or WCAG compliance audit; if you need that specific legal certification, a specialized accessibility auditor is the right resource alongside CORXIT, not instead of it.

Mobile performance and load-dependent criteria are evaluated as observable at the time of testing. Raw page-speed optimization — server response time, image compression — sits closer to technical development than behavioral standard, though it's noted where it affects a scored criterion.

The evaluation and corrections are still delivered in full. Implementation may take more work on a restrictive platform — the Hiring Guide can help you find someone who works within your specific system's constraints.

Talk to us about your specific situation. Many of the behavioral criteria apply to any customer-facing digital surface; some are written specifically for web pages and would need adaptation for an app context.

Mobile-facing criteria are checked against standard mobile rendering behavior common to both, not one specific device or operating system.

A designer makes something look professional. CORXIT checks whether it's built to move a real visitor through an actual decision. The two skills aren't the same, and a site can look excellent while still failing behavioral criteria a visitor never consciously notices.

No. Ads bring visitors to your site. CORXIT determines what happens once they're there. Better ads pointed at a page that loses visitors at the first screen is money spent to feed a leak, not fix one.

Most free graders check technical SEO signals — load speed, meta tags — automatically, with no behavioral evaluation and no named research behind the scoring. CORXIT is a human-verified evaluation against 40 cited behavioral criteria, not an automated technical scan.

Someone who can build a website and someone who knows which specific facts, in which order, move a real visitor through a real decision are two different skill sets. CORXIT hands your builder — whoever that is — the exact specification to implement, so their build time goes toward execution, not guessing.

That's a legitimate use of CORXIT. The evaluation doesn't care what you've already decided — it scores what's actually there and tells you plainly where it stands.